Marketplace Academy
Everything you need to know about running a marketplace
Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.
Most Read Academy Articles
› View allMarketing & growth
11 marketplace metrics you should be tracking to measure your success
The most important metrics that anchor all your marketing and growth activities.
Starting a marketplace
Business Model
The 6 marketplace business models – and how to choose the right one
Compare marketplace business models and find the revenue strategy that brings you the biggest growth boost.
Starting a marketplace
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
Starting a marketplace
Platform technology
Your marketplace MVP – How to build a Minimum Viable Platform
What you should focus on when you’re creating the first version of your marketplace platform.
Business Model
Marketplace pricing: How to define your ideal take rate
Find a pricing strategy that is just right for everyone: you, your providers, and their customers.
Build a successful marketplace step by step
Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace.
Starting a marketplace
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
Starting a marketplace
How to find great online marketplace ideas
How to spot marketplace opportunities and transform them into great business ideas.
Starting a marketplace
Business Model
The 6 marketplace business models – and how to choose the right one
Compare marketplace business models and find the revenue strategy that brings you the biggest growth boost.
Prefer books?
The Lean Marketplace – A practical guide to building a successful online marketplace is available online and on Amazon.
Latest articles on Marketplace Academy
Fresh content form Sharetribe's marketplace experts and partners.
Platform technology
Starting a marketplace
Marketplace payments – the complete guide
Understand marketplace payments and find the best payment provider for you.
Platform technology
Customer data protection: How online marketplaces can secure private customer information
To operate a marketplace, you need to collect and store a lot of personal information about your users. Learn how to keep it safe and secure.
Platform technology
How to describe your requirements to a marketplace developer
Before you can start developing your marketplace platform, you need to describe it to your developer.
Platform technology
How to hire a software developer to build your marketplace
Find out if it's time for your to find a marketplace developer and, if yes, how to find the right one.
Marketing & growth
Platform technology
Having clear user journeys helps your marketplace SEO – An interview with Gregory Edwards
Gregory Edwards shares his advice for the best marketplace SEO results.
Marketing & growth
Platform technology
Weave SEO into your marketplace right from the start – An interview with Michael Caldwell
Michael Caldwell shares how to take both users and search engines into account when creating your website.
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