How to design your marketplace’s transaction flow
The science behind minimal abandoned carts for marketplace platforms.
Articles by Juho Makkonen
Juho has been building marketplace websites since 2008. He is a Co-Founder of Sharetribe and currently serves as the CEO of the company. He's also a OuiShare connector in Helsinki and a long time advocate of the sharing economy.
Platform technology 14 min read
How to help your customers find the right product or service
Your success depends on demand finding its way to supply. Here’s how to make it happen.
Business model 10 min read
How to set pricing in your marketplace
Find a pricing strategy that is just right for everyone: you, your providers, and their customers.
Business model 9 min read
Managing platform leakage – How to discourage people from going around your marketplace payment system
How to solve a business model challenge faced by many marketplace founders: platform leakage.
Starting a marketplace, Business model 9 min read
How to choose the right business model for your marketplace
Compare marketplace monetization strategies & find a business model that boosts your growth.
Starting a marketplace 6 min read
Why you should launch your marketplace early
‘Time is money’, and other teachings to inspire you to take the plunge and launch your marketplace as soon as you can.
Starting a marketplace 3 min read
The focus is too broad – Why peer-to-peer marketplaces fail, part 2
It is surprisingly often that I talk to people who have this idea of a marketplace for "sharing everything".
Starting a marketplace 7 min read
Three reasons why peer-to-peer marketplaces fail (and how not to)
Peer-to-peer marketplaces can be great businesses. They combine the convenience of online stores with scale that comes from the notion that every consumer can also be a provider.
