* Topics * [Guide](/academy/guide/) * [Video course](/academy/marketplace-video-course/) * [The podcast](/academy/marketplace-academy-podcast/) [Subscribe](#subscribe-academy) Marketplace Academy # Everything you need to know about running a marketplace Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts. [Subscribe](#subscribe-academy)[Read the Guide](/academy/guide/) ![3D pattern of pink magnifying glasses on light pink background.](https://images.prismic.io/sharetribe/7187f476-44a0-4105-b7a3-351410223413_Marketplace-SEO-complete-guide.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growthPlatform technology [Marketplace SEO: the complete guide](/academy/marketplace-seo/) Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces. By Mira Muurinen ![Yellow 3D coins and green bills in symmetric diagonal rows on pink background](https://images.prismic.io/sharetribe/3f36eb0b-377d-4c8c-8bd6-f3b2361750b6_Marketplace-funding-guide-Sharetribe.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [Marketplace funding: The complete guide](/academy/marketplace-funding/) Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it. By Juho Makkonen ![Multiple yellow trophies in even rows on a turquoise background](https://images.prismic.io/sharetribe/9178e007-39d4-441b-99d0-0f4e6edcb659_100-marketplaces.png?auto=format%2Ccompress&rect=0%2C-457%2C2925%2C1200&w=3840&fit=max) Business model [The best marketplaces run on commission](/academy/how-top-100-marketplaces-monetize/) Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. By Sjoerd Handgraaf & Katri Antikainen ![How to Choose the Right Marketplace Software](https://images.prismic.io/sharetribe/914ff23d-62e7-4b4c-bc3b-a1312536141f_Choose-marketplace-software.jpeg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplacePlatform technology [The 5 questions to ask when choosing marketplace software](/academy/choose-marketplace-software/) There are dozens of marketplace software solutions to choose from. These five questions make the right choice for your marketplace idea. By Sjoerd Handgraaf ![Online marketplace Investors and VC firms - the venture capital landscape for 2021](https://images.prismic.io/sharetribe/3bf08460-bbd1-48d4-87e7-b41e9c79827c_Sharetribe-marketplace-investors-1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [The top 40 + 10 marketplace investors and VC firms](/academy/ten-investors-every-marketplace-entrepreneur-should-follow/) The title says it all. Here are the people to keep an eye on in the marketplace investment scene. By Sjoerd Handgraaf ![Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.](https://images.prismic.io/sharetribe/4bd7f324-8e1c-465a-881b-ddf085b4c85d_Online-marketplace-design-the-5-principles-of-a-great-marketplace-UX-scaled.jpeg?auto=compress%2Cformat&fit=max&w=3840) Platform technology [Online marketplace design: the 5 principles of a great marketplace UX](/academy/online-marketplace-design-principles/) Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona Burns. By Fiona Burns ## Most Read Academy Articles [› View all](/academy/articles/) ![How to measure your success: the key marketplace metrics](https://images.prismic.io/sharetribe/f435d033-c573-44fa-9d18-3a7f6ffb4bab_How-to-measure-your-success-the-key-marketplace-metrics.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Marketplace metrics: 26 key metrics and how to use them](/academy/measure-your-success-key-marketplace-metrics/) What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data. ![Bright green origami cacti on a light green surface.](https://images.prismic.io/sharetribe/dde3de66-8cd7-4ef2-8193-ac4ddc343729_finding-right-business-model.jpeg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplaceBusiness model [The marketplace business model guide](/academy/how-to-choose-the-right-business-model-for-your-marketplace/) Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner. ![Start a marketplace](https://images.prismic.io/sharetribe/f52008a4-83de-4632-b707-75e7e509a626_What-you-need-to-know-before-starting-your-marketplace-business.jpeg?auto=compress%2Cformat&fit=max&w=3840) Starting a marketplace [What you need to know to plan your marketplace business](/academy/what-you-need-to-know-before-starting-your-marketplace-business/) An introduction to online marketplaces. What they are, why they are booming, and why you should build one. ![Rows of same-sized, square-shaped boxes in pastel colors](https://images.prismic.io/sharetribe/60386a7b-2361-4da0-bc0d-55a06b834735_How-to-build-a-Minimum-Viable-Platform.jpeg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplacePlatform technology [Your marketplace MVP – How to build a Minimum Viable Platform](/academy/how-to-build-a-minimum-viable-platform/) What you should focus on when you’re creating the first version of your marketplace platform. ![Marketplace Pricing - how to set the marketplace commission and transaction fee](https://images.prismic.io/sharetribe/1e4db4ff-71f7-4c1d-85b0-08c534f06c63_How-to-set-pricing-in-your-marketplace.jpeg?auto=compress%2Cformat&fit=max&w=3840) Business model [Marketplace pricing: How to set the right take rate](/academy/how-to-set-pricing-in-your-marketplace/) The right marketplace pricing level depends on many different factors internal or external to your marketplace. Here's what you should consider to find the optimal pricing level for your marketplace. ## Build a successful marketplace step by step Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace. ![Start a marketplace](https://images.prismic.io/sharetribe/f52008a4-83de-4632-b707-75e7e509a626_What-you-need-to-know-before-starting-your-marketplace-business.jpeg?auto=compress%2Cformat&fit=max&w=3840) Starting a marketplace [What you need to know to plan your marketplace business](/academy/what-you-need-to-know-before-starting-your-marketplace-business/) An introduction to online marketplaces. What they are, why they are booming, and why you should build one. by Cristóbal Gracia ![Marketplace idea](https://images.prismic.io/sharetribe/4aa2f7d4-5944-4894-bba9-6ea7ac7df4e3_How-to-come-up-with-a-great-marketplace-idea.jpeg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplace [How to find great online marketplace ideas](/academy/how-to-come-up-with-a-great-marketplace-idea/) How to spot marketplace opportunities and transform them into great business ideas. by Cristóbal Gracia ![Bright green origami cacti on a light green surface.](https://images.prismic.io/sharetribe/dde3de66-8cd7-4ef2-8193-ac4ddc343729_finding-right-business-model.jpeg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplaceBusiness model [The marketplace business model guide](/academy/how-to-choose-the-right-business-model-for-your-marketplace/) Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner. by Juho Makkonen ## Prefer books? T_he Lean Marketplace – A practical guide to building a successful online marketplace_ is available online and on Amazon. [Read the Guide](/academy/guide/)[![Button with text 'Available at amazon'.](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Famazon.6f11cb0c.png&w=640&q=75&dpl=dpl_3rdTsMVjiTss7NjaGEFe661urP1L)](https://www.amazon.com/dp/B0796XMKYC) ![](https://images.prismic.io/sharetribe/12f5e109-2470-447d-84bb-25fc2e3c17ed_001-Cover-Book.png?auto=compress%2Cformat&fit=max&w=1920) ## Latest articles on Marketplace Academy Fresh content form Sharetribe's marketplace experts and partners. ![Vibecoding a marketplace - Photo by Jackson Sophat on Unsplash](https://images.prismic.io/sharetribe/acKWR5GXnQHGY6Ri_jackson-sophat-_t-l5FFH8VA-unsplash.jpg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplace [Can you vibe-code an online marketplace?](/academy/can-you-vibe-code-a-marketplace/) I spent 60+ hours trying to vibe-code a marketplace. Here's what vibe coding can and can't do for marketplace founders today. by Sjoerd Handgraaf ![Hand holding smartphone with empty screen on light background.](https://images.prismic.io/sharetribe/aYNOQN0YXLCxVXPG_Marketplace-mobile-app.jpg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplacePlatform technologyMarketing & growth [Marketplace mobile app: why, when, and how to build one](/academy/marketplace-mobile-app-why-when-how/) Learn if building a mobile app is the right call for your marketplace, when is the best time to make the investment, and what options you have for your tech stack. by Juho Makkonen ![Colorful 3D modular network with geometric frames on purple background.](https://images.prismic.io/sharetribe/aXIsbQIvOtkhB0Y6_Stocksy_txp206a3d9erME400_Large_7160347.jpg?auto=format%2Ccompress&rect=0%2C0%2C1200%2C500&w=3840&fit=max) Marketing & growth [AEO for marketplaces](/academy/aeo-for-marketplaces/) AI can be a growth advantage for marketplaces. Learn how you can optimize your marketplace to appear in answer engines (AEO). by Mira Muurinen ![Sage green background with salmon pink credit cards with world map on the upper left corner, black Mollie logo in bottom right corner.](https://images.prismic.io/sharetribe/aN0vOp5xUNkB1Xln_mollie.png?auto=format%2Ccompress&fit=max&w=3840) Platform technologyStarting a marketplace [Mollie marketplace payments – overview of key features](/academy/marketplace-payments/mollie-overview/) Are you considering using Mollie to process payments on your marketplace? Here's an overview of its features, pricing, and support so you can weigh it against other options. by Mira Muurinen ![Yellow locks and keys against a yellow background.](https://images.prismic.io/sharetribe/aN0IFZ5xUNkB1WP__Most-common-marketplace-attack-types.jpg?auto=format%2Ccompress&rect=0%2C78%2C1200%2C600&w=3840&fit=max) Starting a marketplacePlatform technology [The 8 most common attacks on marketplaces, and how to defend against them](/academy/most-common-marketplace-attacks/) Online marketplaces are prime targets for attacks. Here's what you should know about defending your marketplace against the most common risks. by Mira Muurinen ![Person against a blue background, dressed in a blue shirt, holding a blue book with black letters falling out.](https://images.prismic.io/sharetribe/aM01P2GNHVfTPdYv_Marketplace-strategy-principles.jpg?auto=format%2Ccompress&rect=0%2C300%2C1200%2C500&w=3840&fit=max) Starting a marketplaceMarketing & growth [10 principles for a strong marketplace strategy](/academy/marketplace-strategy-principles/) Learn the principles behind a strong marketplace strategy… and the pitfalls they'll will help you avoid. by Mira Muurinen [All articles](/academy/articles/) Start your 14-day free trial ## Learn by doing. Start building a marketplace with Sharetribe today. * Launch quickly, without coding * Extend infinitely * Scale to any size [Start free trial](https://console.sharetribe.com/new) No credit card required [Starting a marketplace](/academy/start-a-marketplace/) [Business model](/academy/business-model/) [Marketing & growth](/academy/marketing-growth/) [Platform technology](/academy/platform-technology/) [Insurance](/academy/insurance/) [The Backstage](/academy/backstage/)